You will perhaps not find anyone who is not on some social media platform these days. Be it kids, adults, aged all are there using social media to play games, to connect with the world or for the sake of being there. Social media is like a parallel world having its own set language, norms, and ways. Of course, it’s fun to be there! Not only are there some amazing things, but it can also be a great platform to make your business known, that too for FREE!
In current times when digital is the way of life, the importance of social media cannot be ignored. In fact, it is one of the best means to meet potential clients from all over the world. Though there are multiple ways by which business can be gained using social media, below are a few of the points which highlight the importance and indispensability of social media to business in recent times.
Of course, social media plays a crucial role in developing a brand’s awareness. With almost half of the world’s population on social media, there are zillion things that your brand can achieve on it. Do not be under the impression that clients only connect to brands that they are aware of, as per statistics, 60 percent of daily Instagram users say that they find and interact with new brands on a regular basis.
Human Face to Brand
As a rule of thumb most customers do not believe in a brand unless they see the products or services in real life. Thus a company must always try to portray its human side to its customer. Customers, on the other hand, want to know whether or not the company plays by its set values, or do they at all have any values. So how does a company humanize its presence? Simple, through social media. Social media helps establish this link between the company and the client with the use of what is known as Meaningful Relationship Moments. Through these real-life moments are established between the organization and its clients by sharing customer experience, employee testimonial and such.
Brand As a Leader
No matter whichever industry your company caters to, with the effective use of social media one can portray his/her company as the leader of that industry, a reliable source of information, a torchbearer. Similar to brand advocacy, thought leadership can also be a great way to secure customer trust, especially in B2B markets.
As known by all visual images are best for business and branding. With the use of catchy images, banners, and flyers, a business can immediately attract the attention of its customers thereby getting itself in the minds of the customers. However, do not worry! The banners and flyers will not cost you a penny! With the use of Canva, you can create professional banners for free!
Top of the Mind
No matter how busy people are, they make it a point to log into their social media handles at least once a day, that means, as a business you get at least one chance daily to make an impression on your target audience. To that end, it is important to keep the posts and images interesting and catchy.
Since social media marketing has become quite popular in recent times, various social media channels have introduced low -cost advertisement feature which can be used for business promotion. This is actually an amazing feature since you get to reach out to a large number of clients in a pocket-friendly budget.
Two Way Communications
The key to a successful business lies in knowing the customer in and out and that is exactly what social media marketing does for a business. Social media allows a company to know the customer’s interest, likes and collect feedback on the same. Additionally, a company can ask for more information from clients, encourage them to comment, like and reveal their views. On the other hand, you can reply on behalf of the company without reaching out to the phone often. Social media helps in keeping the communication open and interesting. Debates on current topics, industry trend can be started to attract attention and to boost sales.
These are some benefits of using social media platforms for business. Share your thoughts in the comment section.